MQL to SQL handoff
Rules that push hot leads with context to sales.
Custom project
Marketing and acquisition
Marketing automation wired to your funnel and revenue teams
Fewer manual tasks, more consistency across segments and channels.
Why this need matters
Automation pays off when processes, data quality, and sales alignment exist.
Pain points this addresses
Teams juggle point tools without scoring or clean handoffs — lots of busywork, little attributable revenue.
- Flows that do not mirror the funnel
- Weak CRM integration
- Missing or arbitrary scoring
- Dirty or incomplete data
- No owner between marketing and sales
How WAAC frames the engagement
WAAC designs automation around your operation: events, segments, integrations, and reporting sales and marketing share.
WAAC
What can be built
Stage- and behavior-based nurture
Scoring and routing to SDRs/AEs
Email + WhatsApp triggers
Forms and webhooks
Campaign and conversion dashboards
How WAAC runs the project
- 1Needs diagnosis
- 2Flow mapping
- 3Solution prototyping
- 4Development
- 5Integrations
- 6Launch
- 7Continuous evolution
Example applications
Database re-engagement
Sequences for dormant contacts with segmented offers.
Why WAAC
- Custom development aligned with your business
- Strategy before technology
- Architecture built to scale
- Focus on conversion and outcomes
- Tailored automation and integrations
- Continuous product evolution
Next step
Want automation your team will actually adopt? Book a WAAC discovery session.
We'll respond within 24 business hours. No obligation.
Frequently asked questions
Do I need a CRM first?
It helps. We assess your stack and can integrate or propose tooling based on maturity.
When will we see impact?
Initial flows can launch quickly; scoring and integrations refine with real data.
Do you train staff?
Yes — docs, playbooks, and workshops for marketing and sales.
Can WhatsApp be included?
When it fits, we orchestrate email, WhatsApp, and CRM together.
How do you measure success?
Shared KPIs: SQLs, response speed, pipeline, and attributed revenue when tracking allows.
Ready to transform your operation?
Talk to our specialists and discover how we can help your business achieve real results with technology.