Custom project

Marketing and acquisition

Digital sales funnels that align marketing, SDRs, and closers

From first touch to closed-won with transparent stages and SLAs.

Why this need matters

Funnels are operational — MQL/SQL definitions, plays, and instrumentation matter more than diagrams.

Pain points this addresses

Teams chase volume without shared definitions or CRM discipline — pipeline stays fuzzy.

  • Sloppy MQL/SQL alignment
  • Low qualification rates
  • Missing stage-specific content
  • Irregular sales cadences
  • No single funnel dashboard

How WAAC frames the engagement

WAAC maps the funnel that fits your motion: channels, offers, assets, CRM states, and shared KPIs.

WAAC

What can be built

Journey maps with offers per stage
SDR/AE playbooks
Intent-led content and landings
Follow-up automation
Conversion reporting by source

How WAAC runs the project

  1. 1Needs diagnosis
  2. 2Flow mapping
  3. 3Solution prototyping
  4. 4Development
  5. 5Integrations
  6. 6Launch
  7. 7Continuous evolution

Example applications

Complex B2B

Technical validation, demos, proposals — all tracked in CRM.

Product-led trial

Activation triggers based on product usage.

Why WAAC

  • Custom development aligned with your business
  • Strategy before technology
  • Architecture built to scale
  • Focus on conversion and outcomes
  • Tailored automation and integrations
  • Continuous product evolution

Next step

Need a measurable funnel? Talk to WAAC about diagnostics and blueprinting.

We'll respond within 24 business hours. No obligation.

Frequently asked questions

Does this replace the CRM?

No — the funnel operates inside CRM rituals; we design and wire them.

Does it work for B2C?

Yes — stages and KPIs adapt to short or long cycles.

How long does setup take?

Discovery and blueprint within weeks; rollout follows priorities.

Do you produce assets?

We can craft core assets or orchestrate with your team/agency.

How do we measure success?

Volume, stage conversion, velocity, and average deal size together.

Ready to transform your operation?

Talk to our specialists and discover how we can help your business achieve real results with technology.