WAAC
WAAC
Digital marketing

WAAC

Digital marketing for Pool services

Win “near me” searches when customers need help right away.

We combine local profiles, radius campaigns, and trust signals to drive calls and quotes.

  • Radius campaigns with urgency-led creative
  • Google Business Profile and hyper-local keywords
  • Quote follow-up automation
  • Cost per lead and call tracking

Paid media

Paid media channels

The same strategic building blocks applied to your vertical—scale, measurement, and creative in one flow.

Search & performance

Google Ads

Google ecosystem campaigns to capture intent—from Search to Performance Max—tailored for Pool services.

  • Campaign architecture by intent (brand, generic, hyper-local long-tail)
  • Performance Max with creatives and conversion signals mapped to your funnel
  • Remarketing and customer lists for retention and upsell
  • CPA, ROAS, and lead-quality reporting by ad group

Facebook & Instagram

Meta Ads

Meta traffic and conversions with testable creatives, value-based audiences, and server-side measurement when needed—for Pool services.

  • Consideration and conversion funnels with Advantage+ and clean account structure
  • Multi-format creatives (Reels, carousel, lead forms)
  • Interest, lookalike, and engagement remarketing
  • Attribution and events to lower cost per qualified lead

Short video & reach

TikTok Ads

Short-form presence with Spark Ads, creators, and social-proof angles—reach and consideration for Pool services.

  • Creative matrix (hooks, proof, offers) with ongoing A/B testing
  • Spark Ads and creator partnerships matched to your audience
  • Traffic and conversion campaigns with pixel/app events where relevant
  • CPA or ROAS optimization by funnel stage

Audio & branding

Spotify Ads

Audio reach with context- and audience-profile targeting—great for recall and local offers for Pool services.

  • 15–30s spots with sharp scripts and CTAs to site or WhatsApp
  • Targeting by genre, mood, and geography for local scale
  • Pairing with search and social to tighten conversion
  • Reach, frequency, and branded-search lift reporting
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