Checklist: is your website speed hurting your conversions?

You drive traffic, invest in content, and maintain an online presence—but conversions remain low. Often, the issue is not your offer. It is the experience. A slow website interrupts the user journey before it even begins.

This checklist helps you identify whether performance issues are already affecting your results and what to do next.

Why this happens / what to evaluate

• Does your site take too long to load?
• Do elements load inconsistently?
• Can users interact immediately?
• Do forms fail or delay?
• Are service pages heavy?

How WAAC can help

WAAC approaches performance as a business factor, not just a technical fix.

• Technical diagnosis
• Performance optimization
• User journey improvements
• System integration
• Continuous evolution

Next steps

• Identify key issues
• Prioritize conversion blockers
• Apply targeted fixes
• Test continuously

FAQ

How do I know if speed affects conversions?

High bounce rates and low engagement are strong indicators.

Does mobile speed matter?

Yes, most traffic comes from mobile devices.

Do slow forms reduce leads?

Yes, delays cause abandonment.

How to test speed?

Use performance tools available online.

Does speed improve results?

Yes, faster sites improve engagement and conversions.

Website speed is not just technical—it directly influences how your business performs online.