B2B solutions

Website with CRM to align marketing and sales

Integrate website, CRM, and WhatsApp. Connect marketing and sales and improve conversions.

Startups generate leads through websites and digital channels, but without integration between marketing and sales, many opportunities are lost. Leads come in but are not properly tracked, making the pipeline unclear.

Website integrated with CRM and WhatsApp

With a CRM-connected website, every lead is captured and tracked from the first interaction. WhatsApp becomes part of a structured workflow.

Full visibility into your sales funnel

You gain clear insight into every stage of the funnel, from lead generation to deal closure, with organized and accessible data.

Centralized lead and interaction management
Alignment between marketing and sales
Structured sales pipeline
WhatsApp integration for follow-ups

Increase conversions with structured processes

A well-defined flow helps your team respond faster, follow up effectively, and close more deals.

Foundation for scalable growth

By integrating your website with CRM, your startup builds a consistent and scalable sales structure.

See how to integrate your website with CRM
Simulate your sales funnel
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Is your startup facing any of these challenges?

•Leads generated through your website are not consistently followed up
•Marketing and sales teams operate with disconnected data and processes
•WhatsApp conversations are scattered and difficult to track
•Limited visibility into the sales funnel and lead progression
•Growth is constrained by manual processes and operational inefficiencies

The cost of an unstructured commercial process

•Qualified opportunities are lost before reaching the sales team
•Marketing investments generate leads without measurable sales outcomes
•Sales cycles become longer due to poor lead management
•Scaling becomes difficult without visibility, automation, and process control

The transformation with WAAC

Before

Leads spread across forms, emails, spreadsheets, and WhatsApp conversations

After

All lead interactions centralized in a CRM-integrated ecosystem

Before

Marketing and sales teams work independently

After

Shared data and aligned workflows create a seamless revenue process

Before

Limited visibility into funnel performance

After

Complete tracking of every opportunity from acquisition to conversion

Before

Growth creates operational complexity

After

Scalable commercial processes support predictable expansion

How our solution works

Commercial Assessment

We analyze your current lead generation, qualification, and conversion processes.

Website Optimization

We structure your website to capture and qualify opportunities more effectively.

CRM and WhatsApp Integration

We connect all customer interactions into a centralized sales environment.

Sales Funnel Automation

We automate lead routing, notifications, follow-ups, and pipeline activities.

Performance Optimization

We monitor results and continuously improve conversion efficiency.

Benefits for your startup

Centralized Lead Management

Track every lead and interaction from a single source of truth.

Higher Conversion Rates

Improve follow-up quality and reduce opportunity loss throughout the funnel.

Marketing and Sales Alignment

Create a unified process that connects demand generation with revenue growth.

Complete Funnel Visibility

Understand where opportunities are created, advanced, and converted.

Scalable Commercial Operations

Build a sales structure designed to support startup growth without losing control.

WAAC vs Traditional Processes

Feature / Differentiator	WAAC approach
Lead Management	Integrated CRM workflows versus disconnected spreadsheets and manual tracking.
Communication	WhatsApp integrated into the sales process versus isolated conversations.
Visibility	Real-time pipeline monitoring versus fragmented reporting.
Scalability	Automated and structured growth versus increasing operational complexity.

Complete connectivity across your ecosystem

CRM PlatformsWhatsAppERP SystemsMarketing Automation ToolsWeb FormsAnalytics PlatformsEmail Marketing SolutionsCustom APIs

Why choose WAAC?

Specialists in connecting marketing, sales, and technology ecosystems
Experience developing custom commercial and lead generation platforms
Expertise in automation, CRM implementation, and business process optimization
Deep integration capabilities across digital channels and communication platforms
Focus on operational efficiency, scalability, and measurable business growth

Our implementation methodology

Phase 1 — Discovery

Assessment of commercial workflows, acquisition channels, and business goals.

Phase 2 — Planning

Definition of website structure, CRM architecture, and integration strategy.

Phase 3 — Development

Implementation of the platform, automations, and communication workflows.

Phase 4 — Validation

Testing, optimization, and team onboarding.

Phase 5 — Continuous Improvement

Ongoing monitoring and optimization to maximize conversion performance.

Frequently Asked Questions

Can the CRM be integrated with our existing WhatsApp operation?

Yes. Conversations, interactions, and customer history can be centralized within the commercial workflow.

Can the solution work with our current CRM platform?

Yes. We can integrate with leading CRM platforms or custom-built systems.

How does integration improve conversion rates?

By centralizing data and automating follow-ups, teams respond faster and manage opportunities more effectively.

Can we identify bottlenecks in the sales funnel?

Yes. Dashboards and reports provide visibility into every stage of the customer journey.

Is this solution suitable for high-growth startups?

Yes. The architecture is designed to support growth while maintaining operational control.

Does WAAC build custom solutions?

Yes. Every project is tailored to the startup's business model, processes, and growth objectives.

Ready to connect marketing, sales, and WhatsApp into a single growth engine?

Talk to a WAAC specialist and discover how website integration, CRM automation, and structured sales processes can help your startup increase conversions and scale with confidence.

Request a Commercial Assessment